This is our first campaign for Oberto, the best beef jerky in the world. Actually, it's the Most Excellent beef jerky in the world. Which is why we unabashedly called out its excellence and created a campaign that asks people not to just buy Oberto, but to Acquire a Taste for Excellence.

We're silly excited about the success so far and this campaign features one of the best things we've ever done: Flown our producer to rural Ohio to give away an Assload of Jerky. Check it out. It's most excellent.