Give us your Full 90 has been the Sounders tag line since their inception 5 years ago (look at the golfball to the left of this one). Anyhow, "Its time to play the Full 90" is just us having fun with that line and shaking it up a little as we ask our fans to come out and give us their Full 90 again. Our goal this year was to create a campaign that was fun and showed off the players. Like the campaign says, "It's a game that's also a show!"