Sounders : Renewal Campaign

Clients

Sounders : Renewal Campaign

Description

Toward the end of each season, the Sounders FC ask us to help renew Season Ticket memberships for the upcoming season. For each of the 3 seasons the team has been in the MLS, we’ve successfully renewed season tickets at a rate of 97%, 88%, and 92%. Included in our season ticket renewal campaigns are a premium mailer, email blast and microsite.

Fields

Advertising

Date

2012

Sounders : Launch Campaign The Seattle Sounders FC came to us with a logo and no team and asked us to help them sell out a giant stadium. We decided to take it to the streets and Scarf Seattle with literally thousands of scarves to get the city excited for the newest professional sports franchise. In the end, we broke every record in the league for ticket sales, and sold out every game. 2012 Advertising
Sounders : Date With A Sounder After successfully launching the team in 2009 and a successful sophomore season in 2010, the Sounders asked us to start to build some love for their players, not just the team or match experience. So we invited the city of Seattle on a Date With a Sounder, a fun campaign aimed at introducing the city to the players. 2012 Advertising
Sounders : Play The Full 90 Give us your Full 90 has been the Sounders tag line since their inception 5 years ago (look at the golfball to the left of this one). Anyhow, "Its time to play the Full 90" is just us having fun with that line and shaking it up a little as we ask our fans to come out and give us their Full 90 again. Our goal this year was to create a campaign that was fun and showed off the players. Like the campaign says, "It's a game that's also a show!" 2012 Advertising
Sounders : Sounders Ready The 2012 season kickoff campaign asks if you are Sounders Ready, and provides examples for what that means and ways for you to get prepared for the upcoming season. Are you Sounders Ready? 2012 Advertising
Rainier : Restore The R We shot this as the launch of a campaign to help “Restore the R.” In case you were living under rock in Seattle in the 70s, The Rainier R was an iconic symbol of the Seattle skyline until the brewery shut down a few decades ago. We found the R leaning up against the wall in the gift shop of a museum. We reached out to Rainier, who still sells the beer in the Pacific Northwest, and they got excited.

The results are this campaign, www.RestoreTheR.com which is worth checking out. Contestants from all over the world are “earning bulbs”, sending photos of their escapades documenting their love for Rainier Beer. 2012 Advertising
Wilson Tennis : International Tennis Court Perched high in the Alps is an international tribunal where the world’s tennis disputes are settled once and for all. This isn’t a court of grass, cement or clay. It’s a court of justice. Welcome to the Tennis Court. The game’s highest, most powerful and least understood governing body.

It is here that two controversial new Wilson rackets are on trial. The Wilson Juice and Steam generate so much power and spin, some are questioning whether they should even be legal. The fate of tennis as we know it hangs in the balance as lawyers clad in their best whites battle for control of the court. 2012 Advertising
Wilson Tennis : Paparazzi Wilson Papparazi 2012 Advertising
Oberto This is our first campaign for Oberto, the best beef jerky in the world. Actually, it's the Most Excellent beef jerky in the world. Which is why we unabashedly called out its excellence and created a campaign that asks people not to just buy Oberto, but to Acquire a Taste for Excellence.

We're silly excited about the success so far and this campaign features one of the best things we've ever done: Flown our producer to rural Ohio to give away an Assload of Jerky. Check it out. It's most excellent. 2012 Advertising
Copper Mountain : Everyone Deserves a Snow Day Not everybody gets one, but Everybody Deserves a Snow Day. This was the idea behind our campaign for Copper Mountain Ski Resort. People in warmer climates don’t get to enjoy the glory that is a Snow Day, so we decided to give them one. We made it snow in Austin, Dallas and Kansas City, to name a few, to drive sales from these markets. 2012 Advertising
Copper Mountain : The Deal So here’s The Deal; when the ice melts, the deal is over, period. We built an ice sculpture, placed a camera by it and streamed video over the internet for the whole world to see. Simple? Yup. Effective? Definitely. 2012 Advertising
Copper Mountain : Mountain Monogamy Everybody needs a little variety in their lives, so we set up a promotion with Copper Mountain to let any season pass for any mountain get you a discount to ride the sweet slopes of Copper Mountain. 2012 Advertising
Microsoft : Big Ass Phone Our launch for Windows Phone 7.5 brought the world’s biggest phone to life. We paired a live experience with streaming content and social media. Tweets to the phone: 18,000. Views on YouTube: 912,000. And everyone in Herald Square got pizza. Win-win. 2012 Advertising, Branding, Programming
Microsoft : Hey Genius Here’s a total rebrand for Microsoft on college campuses across North America. We targeted the top 10% of tech students and generated a ton of love. The website was the hub of our campaign. It featured live talks with developers and programmers, hidden codes, prizes, games and movies to keep students entertained at all hours. 2012 Advertising
Microsoft : Company Meeting It was going to be the biggest, best Microsoft Company Meeting ever. After a few years without a lot to say, it was time to enlist a team of superstars to get Microsoft Employees excited about joining 20,000 of their closest friends in Safeco Field and nearly a 100,000 on the video simulcast. We created Team Company Meeting, making fun of ourselves, and teased the event to great success. 2012 Advertising
Microsoft : SXSW We’re often hired to add creativity to a traditional sponsorship or party. SXSW is one of our favorite venues to bring products to life and make a massive splash, which we did here for Windows Phone in partnership with BroBible. 2012 Advertising
Microsoft : Treehouse The Tree House was the culmination of a week-long press event to introduce the first Windows Phone. It was dubbed "Workplayland", where, like life, you can work and play at the same time, 24-hours a day. 2012 Advertising
Microsoft : Pushpins In the early days of Microsoft mapping software, we were asked to launch an integrated social feature to create awareness and drive traffic.

Since the pushpin as an icon had already moved into the digital world, we simply took the pin back out to the real world where it could be social and have some fun. 2012 Advertising
Taco Del Mar : ¡Of Course! ¡Of Course! Taco Del Mar is a Baja-style Mexican food restaurant. We were asked to rejuvenate the brand and help drive traffic and sales in a cluttered market. The integrated campaign is called “Of Course! Of Course!” Basically, they are way better than one Of Course. Want to see the work? Of Course. Of Course. 2012 Advertising
Taco Del Mar : Surfer Hola and welcome to our second year of Taco Del Mar. This campaign is all about bringing the Baja to the people. Taco Del Mar is Baja-styled mexican fast food and we just wanted to capture that essence and have our usual fun with it. We are also proud of the role puppies played on the Facebook page. 2012 Advertising
University of Washington The UW needed help shepherding alumni, students and fans through a three-year stadium remodel process. We re-established the football brand under new coach Steve Sarkisian, generated donations for the most extensive remodel in NCAA history, and introduced a premium-seating plan in the new stadium. 2012 Advertising
UW : Crazy Larry You know you’ve seen him. At the tailgates around 8 a.m. In the stands. In opponents’ nightmares. Crazy Larry is anything but nuts. He’s a passionate fan who will do anything to get in the stadium. And this year, it was only $250 for select season tickets. We created Larry, a Frankenstein of our dreams and nightmares, and he helped us get tickets sold at a record pace. 2012 Advertising
ESPN We created this campaign for ESPN’s Fantasy Football League Manager at a time when fantasy sports was reaching epic proportions. Despite the fact that ESPN’s service was pay-to-play vs. the competition’s free version, we were able to leverage the great ESPN tradition and triple the numbers from previous years. Touchdown. 2012 Advertising
Nike Nike asked us to shoot a short film as part of the “you’re faster than you think” campaign. “Winner Take Steve” was selected for SIFF, ResFest, Slamdance and the One Reel Film Festival, among others. Watch it here. 2012 Advertising
Microskills Microskills is an IT-based vocational school in San Diego. This campaign was designed to get people out of their hourly jobs and into a career. Our plan was to instill pride in the programs and show there was a way out of the hourly grind. 2012 Advertising
Ford We helped Ford launch the 2012 Ford Focus with events tied into the Gimme the Gig promotion that got people to test drive the new Focus. We built the world’s first vertical tailgate as well as “The Most Amazing Test Drive Of All Time” to pull off the feat, and promoted the party with posters we blanketed across Denver and Seattle. 2012 Advertising
T-Mobile At the ‘Mind of D-Wade’ exhibit for Dwyane Wade’s Sidekick3 at the 2007 NBA All-Star Game, fans entered D’s ears and toured exhibits with interactive games, saw films of his dreams and created memories with D-Wade in a photo booth. We hosted 150,000 fans, earned extensive media acclaim and became the backdrop for international broadcasts. 2012 Advertising
Sephora When Sephora Originals launched a new line of Hello Kitty beauty products, we helped them gain awareness online with a campaign called “Hello Kitty. Hello Pretty.” It included a wildly successful eBay charity auction and blogger outreach. 2012 Advertising
Wexley Ephemera Odds and Ends from the freezer in the garage. 2012 Advertising
Wexley Videos An assemblage for your pleasure. 2012 Advertising
Brain Bodies! People who have modeled their bodies after our brains. 2012 Advertising
President's Represent Testimonials from The Executive Branch. 2012 Advertising